Look….It’s a bit of a cliche. We’ve all heard it. “The Money Is In The List”.
While I identified the need to build a list many years ago now, I was tricked into building it the wrong way.
I was taught to buy my leads from what are called solo ads.
I would pay vendors a fixed sum, and I would build my list by having them put my landing page in their emails.
Little did I know the murky world of solo ads was a dangerous place.
I was throwing money at solo ads from those scammy Facebook groups.
If you've ever spent your hard earned cash on a solo or two, you'll may be able to relate...
You buy, say 100 clicks and boom...you get, say 40 subscribers!
Many of them are are fake emails, unresponsive and are even bribed by vendors to opt-in.
I was losing money fast with no results...
Something had to change.
I needed to look elsewhere and educate myself on how to do this the right way.
And I realised that two of the best sources of traffic were from two of the biggest sites in the world.
YouTube and Facebook!